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    Maple Leaf Simply Fresh (D)

    Terry H. Deutscher ; Michael R. Pearce ; Diane Silva

    • Reference: IVEY-9B11A011-E

    • Year: 2006

    • Number of pages: 1

    • Geographic Setting: Canada

    • Publication Date: Jun 21, 2011

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

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    Description

    In this supplement to Maple Leaf Simply Fresh (A), the Simply Fresh team is preparing a formal debrief of the program thus far.

    Keywords

    Chilled Ready Meals Innovation Market research Marketing planning New Products supermarkets