Skip to the beginning of the images gallery

Marketing Management

Reference: IVEY-9B08A015-E
Year: 2008
Number of pages: 28
Publication Date: Sep 8, 2008
Fecha de edición: Jun 26, 2020
Source: Ivey Business School (Canada)
Type of Document: Technical Note

Grouped product items
Format	Language	Reference	Use	Qty	Price	Preview
pdf	English	IVEY-9B08A015-E			As low as €8.20	Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.

You'll be able to order once your profile has been validated.

Description

Marketing improves an organization's performance by establishing and fostering profitable relationships with customers. This note details the major choices faced by marketing professionals and the 10 steps for preparing a successful marketing plan.

Keywords

Marketing planning