Marlow Construction (A): Dan Marlow, Founder and President

Description

This case represents an amalgam of commonly reported experiences people have when interacting with others from different social class backgrounds and positions of power. The A case takes the perspective of Dan Marlow, who grew up with access to financial and cultural resources and has built his own construction company. He has just fired Robby Gomez, an otherwise great worker, for chronic lateness, and he wonders why he is having trouble motivating and keeping employees. The B case takes the viewpoint of Gomez, who works hard but has trouble getting to work on time because of practical difficulties like car trouble and obligations to family and others in his community. By comparing the perspectives and experiences of these two protagonists, students learn to see how our own experiences and cultural knowledge can inform our decisions and the employee programs that we design. Because we are not aware of cultural norms that we have not personally experienced, we need to include a diversity of viewpoints in the decision-making and design process in order to design effective systems and have effective interactions across differences.

Related Documents

• Marlow Construction (A) and (B) - Teaching Note

Keywords

cultural difference culture Diversity financial insecurity Leadership Motivation norms Organizational design Personnel Management perspective social class Workplace