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    MAS Holdings: Strategic Corporate Social Responisibility in the Apparel Industry (Portuguese Version)

    Story, Jonathan ; Watson, Noshua

    Portuguese Portugal , Spanish

    • Reference: INSEAD-5347PT-PP

    • Year: 2005-2006

    • Number of pages: 28

    • Publication Date: Jan 13, 2010

    • Source: INSEAD (France)

    • Type of Document: Case

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    Description

    MAS Holdings is a family-run women's clothing factory. It was founded by three brothers who made this business worth 570 million US dollars. Their customers are the biggest names in the lingerie and sportswear brands. The textile industry accounts for 50% of Sri Lanka's exports, and they are under pressure as the United States and the European Union have gradually phased out export prices, notably China. The study describes how to use corporate social responsibility as a strategic tool in global competition.

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    Keywords

    Financial Economics Leadership Social responsability Values