Masco Corp. (A)

  • Reference: HBS-315S11

  • Year: 1985

  • Geographic Setting: United States

  • Publication Date: Apr 26, 1989

  • Fecha de edición: Dec 16, 1998

  • Source: HBSP (USA)

  • Type of Document: Case

  • Company: $1.1 billion revenues

  • Industry Setting: Furniture

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Description

Describes the history and corporate position of a large and successful producer of faucets and related household products. Masco is considering entry into the $14 billion furniture industry. Designed to be used with Household Furniture Industry in 1986 in a strategy course on corporate strategy for diversified firms.

Keywords

Corporate strategy Diversification Industry analysis Market entry