McDonald's Corp.: Managing a Sustainable Supply Chain

  • Reference: HBS-907414-E

  • Year: 2007

  • Number of pages: 25

  • Geographic Setting: United States

  • Publication Date: Mar 2, 2007

  • Fecha de edición: Apr 16, 2007

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Food supply;Accommodation & food services;Food

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Description

McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.

Keywords

Environmental sustainability International business Supply chain management Supply chain optimization Sustainability