McDonald's Corp.: Managing a Sustainable Supply Chain

  • Reference: HBS-907414-E

  • Year: 2007

  • Number of pages: 25

  • Geographic Setting: United States

  • Publication Date: Mar 2, 2007

  • Fecha de edición: Apr 16, 2007

  • Source: HBSP (USA)

  • Type of Document: Case

  • Industry Setting: Food supply;Accommodation & food services;Food

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McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.


Environmental sustainability International business Supply chain management Supply chain optimization Sustainability