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McDonald's Corp.: Managing a Sustainable Supply Chain
English , Spanish
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Reference: HBS-907414-E
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Year: 2007
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Number of pages: 25
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Geographic Setting: United States
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Publication Date: Mar 2, 2007
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Fecha de edición: Apr 16, 2007
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Source: HBSP (USA)
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Type of Document: Case
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Industry Setting: Food supply;Accommodation & food services;Food
Description
McDonald's seeks to learn from a successful response to Greenpeace's Amazon deforestation campaign in order to make its supply chain more socially and environmentally responsible.