Meagal Stelplast: Steering a New Path

  • Reference: IVEY-9B13D013-E

  • Year: 2012

  • Number of pages: 12

  • Geographic Setting: India

  • Publication Date: Jul 12, 2013

  • Fecha de edición: Jul 5, 2013

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Industry Setting: Manufacturing;

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Description

A family-owned business that manufactures automobile horns for the replacement market in Delhi, India is considering options to improve current operations and expand the business. The company is faced with numerous challenges: erratic demand, lack of brand, high warranty returns, lack of information, availability of skilled manpower and implementing modern methods of manufacturing. The company is also considering expanding beyond Delhi and manufacturing products for automobile manufacturers, which requires adherence to regulatory certification.

Learning Objective

·Allows students to perform process analysis and time and motion studies, as well as identify bottlenecks and explore possibilities for line balancing. ·Provides an opportunity for the student to chart a road map for the future and to grapple with issues of availability of manpower and how to change workers’ attitudes towards using modern manufacturing tools, along with other motivational schemes. ·Explores issues of product certification and process standards can also be explored.

Keywords

India line balancing plant expansion Process analysis Production planning