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    Medicine Hat Meat Traders: Beefing Up a Family Business

    Darren Howes ; Tyler Case

    • Reference: IVEY-9B20M026-E

    • Year: 2019

    • Number of pages: 13

    • Geographic Setting: Canada

    • Publication Date: Feb 28, 2020

    • Fecha de edición: Oct 29, 2020

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Retail Trade;

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    Description

    In March 2019, entrepreneur Greg Pahl was contemplating the next steps for Medicine Hat Meat Traders; the past year was the company’s best in terms of beef jerky sales. Should Pahl keep the business running at its current state while focusing on streamlin

    Learning Objective

    This case is best suited for undergraduate- and graduate-level courses on business strategy, management, family business or entrepreneurship, or for certificate programs or core curriculum courses that integrate multiple topic areas. The case introduces s

    Keywords

    agribusiness Business Strategy Entrepreneurship Family enterprise