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    Mercadona and the Challenge of 2020 - Teaching Note

    Serrano, Alejandro ; Girbal, Albert

    • Reference: PT-78-E

    • Year: 2020

    • Number of pages: 13

    • Geographic Setting: España

    • Publication Date: Apr 9, 2021

    • Source: IESE (España)

    • Type of Document: Teaching Note

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    Description

    After various decades of uninterrupted growth, Mercadona was completing its expansion in Spain and Portugal. Faced with this situation, it was natural in which direction the company strategy should head. Should it continue its expansion process into other countries, such as Italy? If so, what impact would the recent change of model from "integrated suppliers" to "totalers" have on the process?

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    Keywords

    integrated supplier Internationalization Mercadona Retail totaler