Mglass / Vitrocristal, Ace

By Dias Ferreira, Manuel / Janeiro Dias, Ana

A Vitrocristal, que é um agrupamento de empresas vidreiras da Marinha Grande, deve decidir se entra no mercado dos Estados Unidos logo após os acontecimentos do 11 de Setembro, como tinha previsto, ou se deve adiar a sua entrada neste mercado para uma ocasião mais propícia.

Collection: AESE (Portugal)

Ref: AESE-M-A-509-PP

Format: PDF

Number of pages: 11

Publication Date: May 1, 2004

Language: Portuguese Portugal

Description

Learning Objective

Discutir como criar um nicho de mercado baseado num produto, que já tem forte concorrência internacional, mas que é necessário diferenciar e numa marca totalmente desconhecida no mercado visado.

Mglass / Vitrocristal, Ace

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Mglass / Vitrocristal, Ace

Description

Learning Objective

Mglass / Vitrocristal, Ace

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