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Miguel Torres-Chile (B)

Having successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study how to increase its exports, which have not increased as expected because of problems of ignorance of their products abroad and the country's lack of image.

Collection: IESE (España)
Ref: DG-876-E
Format: PDF
Number of pages: 27
Publication Date: Jan 1, 1987
Language: English

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Having successfully overcome the difficulties of the first three years, Miguel Torres-Chile, subsidiary of Bodegas Torres of Spain, finds itself in a period of consolidation of its activities in the national and international markets. At present the company has to tackle the problem of how to keep on growing in a national market with problems derived from the economic crisis, and in which the company may soon reach its limit. It must also study how to increase its exports, which have not increased as expected because of problems of ignorance of their products abroad and the country's lack of image.
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Year: 1982-86

Miguel Torres-Chile (B)

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"Miguel Torres-Chile (B)"