Mike McCready and Music Xray: Business model innovation in the music industry
The Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.
Collection: IESE (España)
Ref: DPO-246-E
Format: PDF
Number of pages: 7
Publication Date: May 21, 2012
Language: English
What material is included in this case:
Description
The Music Xray case study can be used as a companion case to "Polyphonic HMI: Mixing Music and Math" (HBS Publishing, 2005) or as a stand-alone case. The case captures the emergence of a new business model in response to changes wrought on the music industry by the Internet, and particularly the advent of Web 2.0.
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Year: 2010-2011
Geographic Setting: Estados Unidos
Learning Objective
The case lends itself to the discussion of the following subjects:
o The Impact of the Internet on the Music Industry. How has the Internet affected the music industry? How can industry players adapt?
o Business Model Innovation. How does business model innovation occur? What are the circumstances, external and internal, that lead to business model innovation?
o Creating a Space for Innovation. Where does innovation come from in Music Xray? How does McCready act, as CEO, to enable innovation?
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"Mike McCready and Music Xray: Business model innovation in the music industry"
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