Mobile Banking for the Unbanked

By Rangan, V. Kasturi / Lee, Katharine

Marketing

The case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.

Collection: HBSP (USA)

Ref: HBS-511049-E

Format: PDF

Number of pages: 27

Publication Date: Sep 17, 2010

Language: English

Review date: Jan 31, 2012

Description

Year: Event Year Start:2010

Geographic Setting: Geographic Setting:Kenya

Industry Setting: Industry Setting:Banking; Telecommunications; Banking & credit

Mobile Banking for the Unbanked

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Mobile Banking for the Unbanked

Description

Mobile Banking for the Unbanked

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