Mobile Banking for the Unbanked

The case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.

Collection: HBSP (USA)
Ref: HBS-511049-E
Format: PDF
Number of pages: 27
Publication Date: Sep 17, 2010
Language: English
Review date: Jan 31, 2012

Description

The case describes in detail the workings of two mobile banking operators in Africa-WIZZIT in South Africa and M-PESA in Kenya. It explores the dimensions of strategy that make for success in the market for the unbanked. It raises questions regarding the portability of the model to other countries and settings.
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Year: Event Year Start:2010
Geographic Setting: Geographic Setting:Kenya
Industry Setting: Industry Setting:Banking; Telecommunications; Banking & credit

Mobile Banking for the Unbanked

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"Mobile Banking for the Unbanked"