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    Movile: Lessons from Silicon Valley to China

    Ziebelman, Peter ; Feldhausen, Erika

    • Reference: SGSB-E728-E

    • Year: 2020

    • Number of pages: 10

    • Geographic Setting: Brazil; China; USA

    • Publication Date: Aug 20, 2006

    • Source: Stanford Graduate School of Business (USA)

    • Type of Document: Case

    • Industry Setting: food industry; fintech; mobile

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    Description

    This case introduces students to the large Brazilian mobile conglomerate, Movile, and its mobile food delivery subsidiary, iFood. It focuses on the experiences of these companies learning business lessons from Silicon Valley and China. In particular, the case discusses how the executive teams developed relationships with important companies and leaders in these markets to set up an open exchange of information.

    Learning Objective

    This case is designed to help students learn how and why to build relationships with companies and leaders in other markets. Students discuss how to ascertain relevant information and make decisions about incorporating practices learned from these other markets.

    Keywords

    Acquisition app iFood Mobile Naspers PlayKids Silicon Valley Information Exchange Tencent