Multiasistencia in 1996

By Huete, Luis María

This case poses the question of how to capitalize the development of very efficient operations on an accelerated market share growth. The company competes in a highly fragmented sector in which economies of scale are being created. The note also suggests the most appropriate internationalization formula for its expansion outside Spain.

Collection: IESE (España)

Ref: P-887-E

Format: PDF

Number of pages: 19

Publication Date: Jan 1, 1996

Language: English, Spanish

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Year: 1996

Geographic Setting: España, Reino Unido

Multiasistencia in 1996

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Multiasistencia in 1996

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Multiasistencia in 1996

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