Multitaskers May Be Advertisers' Best Audience

  • Reference: HBS-F1101Z-E

  • Number of pages: 3

  • Publication Date: Jan 1, 2011

  • Source: HBSP (USA)

  • Type of Document: Article

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Many media strategists have been so busy bemoaning the demise of the TV commercial that they've failed to spot a new opportunity: People are combining TV watching and internet use in ways that could be highly valuable to advertisers. Research shows that multitaskers often take what they see in a TV ad and run to the internet, looking for more information. Smart advertisers will be a step ahead, waiting for them there. Due to the highly graphical nature of the Vision Statement, we offer this reprint in color, PDF format only. We recommend printing it out in color to maximize its effectiveness.


Advertising Advertising strategy Consumer behavior Internet