National Cultural Differences and Global Business

  • Reference: DPON-359-E

  • Number of pages: 18

  • Publication Date: Jun 8, 2022

  • Source: IESE (España)

  • Type of Document: Technical Note

Grouped product items
Format Language Reference Use Qty Price Preview
pdf English DPON-359-E
As low as €8.20
Preview

You already have a subscription

To order please contact the person in charge of academic purchases in your university.
You'll be able to order once your profile has been validated.

Description

This note discusses the role of national cultural value differences for global business. The persistence of cultural value differences is particularly relevant for large global companies that are exposed to multiple national cultures in their daily operations. This is because it forces companies to adapt their practices and approaches to every culturally distinct context they operate in. While the concepts discussed in this note apply more broadly, the primary focus here is on global firms. The note first reviews frameworks of national cultural value differences and observable indicators of national culture and some of their documented implications for international business. Subsequently, it provides a broader discussion of how global companies can manage to adapt to cultural (and other) differences.

Learning Objective

The note complements classes and modules on cross-cultural management, diversity management, international human resource management, global business, and global strategy.

Keywords

Cross-cultural management Cultural adaptation cultural frameworks national cultural differences observable cultural indicators