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NeoGenius: B2B or (Not) To Be
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Reference: IVEY-9B17M001-E
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Year: 2001
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Number of pages: 10
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Geographic Setting: South Korea
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Publication Date: Jan 6, 2017
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Fecha de edición: Jan 6, 2017
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Source: Ivey Business School (Canada)
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Type of Document: Case
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Industry Setting: Information, Media & Telecommunications;
Description
NeoGenius Co., Ltd. (NeoGenius) was an early-stage entrepreneurial venture based in South Korea. Founded in February 2000, NeoGenius provided a wide range of business-to-business (B2B) e-business software and related services. In June 2001, the company was up and running, but it faced competition from larger firms, and the effects of a global economic downturn; as a result, its financial performance was falling short of expectations. NeoGenius had received significant offers from three different entities: a business partner, a competitor, and a venture capitalist. The chief executive officer had only a short time to choose from several options, including growth and exit.
Learning Objective
This case is suitable for use in introductory entrepreneurship courses at both the undergraduate and MBA levels, and advanced entrepreneurship courses on topics such as managing growth and entrepreneurial management. The case can also be used in modules on entrepreneurship in an executive education program. After working through the case and assignment questions, students will be able to ·outline a framework to assess new venture ideas (the New Venture Template); ·understand frameworks for venture emergence and growth; and ·explain various factors affecting venture growth.