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    Nestlé and L’Oréal: The “Elephant in the Room”

    Ram Subramanian

    • Reference: IVEY-9B19M125-E

    • Year: 2018

    • Number of pages: 7

    • Geographic Setting: Switzerland

    • Publication Date: Oct 29, 2019

    • Fecha de edición: Oct 29, 2019

    • Source: Ivey Business School (Canada)

    • Type of Document: Case

    • Industry Setting: Health Care Services;

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    Description

    In 2018, Nestlé, the Switzerland-based, multinational food and nutrition company, faced an activist campaign by Third Point LLC regarding the company's passive stake in L'Oréal. In its June 2017 letter, which was followed up by a July 2018 reminder, the a

    Learning Objective

    This case is suitable for both senior-undergraduate-level courses and graduate-level courses on corporate strategy—specifically, for a discussion on where a company should compete and where it should deploy its resources. The conceptual foundations underl

    Keywords

    Corporate strategy Portfolio management