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    Netflix: From "Clicks and Bricks" to Digital Movie Delivery

    Lago, Alejandro ; Moscoso, Philip ; Sieber, Sandra

    • Reference: PE-75-E

    • Year: 2011

    • Number of pages: 14

    • Geographic Setting: Estados Unidos

    • Publication Date: Mar 13, 2012

    • Source: IESE (España)

    • Type of Document: Exercise

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    Description

    Netflix is a U.S. provider of on-demand Internet streaming media and flat rate DVD-by-mail services. The company experienced incredible success since its beginnings in 1997. During 2010, revenue jumped 29% to $2.16 billion, and stock price increased 219% to $175.70. It also added 8 million subscribers, bringing its total to over 20 million. In the summer of 2011 the company first announced the spin-off of its traditional DVD rental operations from its streaming services and only one month later gave up the idea due to significant pressure from its subscribers and the financial markets. We provide essential information regarding Netflix's business model and the company's evolution so that students can understand the sources of competitive advantage Netflix has been able to develop until now, as well as construct their recommendations for Netflix's business model as it moves forward.

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    Keywords

    Business Models Electronic Commerce stock Strategy Technological change