At IESE Publishing, we are dedicated to providing case studies, technical notes, articles, and simulations designed to enhance the education of professionals and students in the field of business management. Our website offers a wide range of resources on key topics such as strategy, leadership, innovation, and sustainability, tailored to the needs of a globalized business environment.
Best-Selling Cases in 2024
Case studies are a cornerstone of IESE Publishing’s catalog, providing essential tools to analyze and solve real-world business challenges. These materials continue to empower decision-making and strategic thinking in classrooms and corporate environments alike. This year’s bestsellers include:
- Spotify: Face the Music (2014, 2019, 2021 y 2024) (Strategy, SM-1613-E, SM-1685-E, SM-1709-E y SM-1761-E)
- OpenAI and the Large Language Model Market (Strategy, SM-1742-E)
- Garmin - Finding an Optimal Capital Structure (Finance, F-977-E)
- Tidal Cloud: Cost Allocation in the Cloud (Acounting and control, C-806-E)
- Driving Digital Transformation at the DBS Bank (Information technologies, SI-195-E)
- Henkel: A Digital Transformation Journey (Services and operations management, P-1186-E)
- Determinación de la tarifa del sector eléctrico (Finance, F-961)
- HR Analytics at Barney (Decision analysis, AD-369-E)
- Micoderm: Prevención y tratamiento de la dermatitis de pañal (Decision analysis, ASN-49)
- Hurricane Sandy: Supply, Demand and Appropriate Responses to the Gas Shortage (Economics, ECON-420-E)
Most popular Readings in 2024
Technical notes and articles provide a vital resource for professionals and educators seeking actionable insights and frameworks. Focused on practical application and global relevance, these materials are indispensable for staying ahead in today’s dynamic business landscape. This year’s top readings are:
- Agile Project Management (Services and operations management, PN-505-E)
- Value Creation and Capture: Competitive Strategy (Strategy, SMN-678-E)
- Qualitative Customer Research (Information technologies, SIN-56-E)
- Blockchain for Managers (Information technologies, SIN-61-E)
- A Road Map for Successful Strategy Execution (Strategy, ART-3127-E)
- Business and The Sustainable Development Goals (Strategy, SMN-695-E)
- The responsible investing landscape: from SRI through ESG to IMPACT (Strategy, SMN-704-E)
- Tailoring Your Strategy to Fit the Culture (Marketing, ART-1787-E)
- National Cultural Differences and Global Business (Leadership and people management, DPON-359-E)
- Leadership in Work Teams (Leadership and people management, FHN-325-E)
A final Highlight
To close this review, it is important to highlight the best-selling simulation of the year: Critical Care, Critical Data: Artificial Intelligence Lifecycle Simulation*, an invaluable tool for professionals looking to improve decision-making in high-pressure environments. This simulation underscores IESE Publishing’s commitment to innovation and excellence in business education.
* Exclusively available for academic institutions