One more year the Spotify case leads the ranking of best sellers. In addition, digital transformation, the launch of new products and project management are the most consulted topics.

This year we also share with you the most used technical notes and the articles that have had more readers.

Bestseller cases

1. Spotify: Face the Music (Update 2021) (SM-1709-E)

2. Tesla in the 2020s: Moment of Truth for the "Master Plan" (SM-1707)

3. Driving Digital Transformation at the DBS Bank(SI-195-E)

4. The Club (ASN-76)

5. Henkel: A Digital Transformation Journey(P-1186-E)

6. La Fageda: What Do Business and Madness Have in Common (DPO-85-E)

7. Setting the tariff for the electricity sector (F-961-E)

8. Additive Manufacturing at Etnia Barcelona (P-1155-E)

9. Komatsu: The Rise of a Service-Dominant Logic (M-1328-E)

10. Aldi: the german retailing icon (P-1071-E) que ha sido reemplazado por Aldi: Disruptor Disrupted? (OIT-10-E). 

The most frequently used Technical Notes

• Agile project management (PN-505-E)
• Value Creation and Capture: Competitive Strategy (SMN-678-E).
• Ethics Beyond Dilemmas: A Three-Dimensional Model (BEN-141-E)
• Qualitative Customer Research (SIN-56-E)
• The Responsible Investing Landscape (SMN-704-E)

Most popular readings

• To Get People to Pay, Understand How They Think (ART-3055-E)
• Globalization Under Fire: How Should Leaders Respond? (ART-3094-E)
• Tailoring Your Strategy to Fit the Culture (ART-1787-E)
• 3 Steps to Market-Driven Digital Transformation (ART-2980-E)
• A Road Map for Successful Strategy Execution (ART-3127-E)