This website uses technical, customisation and analytical cookies, both first-party and third-party, to anonymously facilitate browsing and analyse statistics on use of the website. Learn more
"Spotify: Face the Music" is the most sold of IESE Publishing.11/11/2020 Categories: Strategy
The case, Spotify: Facing the music, by IESE professor Govert Vroom, is the most sold of IESE Publishing. The original case was written in 2014 and new versions of the case appeared in 2016, 2018, and 2019. The case follows Spotify's evolution from its start until 2019. The case analyzes the challenges the business faces in coming up with a viable, long-term strategy amid a changing industry. As Spotify becomes the leading platform, it still struggles to reach profitability.
If you wish to use the Spotify case in class, here you can find the most recent update of the case: