NextSkill 360: Teaching Coding Without Computers
Next Skills 360 EdTech Private Limited (Next Skills 360) was founded by Suraj Meiyur and Sowjanya Suraj in 2020 to teach computer skills to low-income schoolchildren, particularly those from remote and rural areas who did not have access to electricity, computers, or the internet. By May 2022, around 160,000 students and 3,500 teachers across India had used Next Skills 360’s products, ProGame and Life Skills 360. The company had also been recognized by the Massachusetts Institute of Technology as part of the 2021 Solve team. Meiyur felt happy that he could impact the lives of so many poor schoolchildren across the country, particularly those who had never had access to computers or the internet. Next Skills 360 had ambitious plans to reach one million students by the year 2025. However, Meiyur wondered if this business was sustainable and scalable. Did a market of one million students exist for this innovative disruptive and product?
Collection: Ivey Business School (Canada)
Ref: IVEY-W37092-E
Format: PDF
Number of pages: 13
Publication Date: Oct 15, 2024
Language: English
Description
Next Skills 360 EdTech Private Limited (Next Skills 360) was founded by Suraj Meiyur and Sowjanya Suraj in 2020 to teach computer skills to low-income schoolchildren, particularly those from remote and rural areas who did not have access to electricity, computers, or the internet. By May 2022, around 160,000 students and 3,500 teachers across India had used Next Skills 360’s products, ProGame and Life Skills 360. The company had also been recognized by the Massachusetts Institute of Technology as part of the 2021 Solve team. Meiyur felt happy that he could impact the lives of so many poor schoolchildren across the country, particularly those who had never had access to computers or the internet. Next Skills 360 had ambitious plans to reach one million students by the year 2025. However, Meiyur wondered if this business was sustainable and scalable. Did a market of one million students exist for this innovative disruptive and product?
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Learning Objective
This case is appropriate for use in undergraduate and MBA courses on social marketing and marketing strategy. The case is written to help students appreciate the importance of frugal innovation against the backdrop of societal marketing and identify issues in servicing the bottom-of-the-pyramid (BOP) market in India, enhancing their skills in analysis, qualitative analysis, multidisciplinary approaches, and strategic decision-making. After working through the case and assignment questions, students will be able to do the following: Understand the challenges faced by smaller businesses targeting the BOP market, particularly the funding and marketing challenges faced by startups. Explain frugal innovation for the BOP market. Examine social marketing strategies.
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