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Nok Anulomsombut and the Thai Online Gaming Challenge (B)
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Reference: DARDEN-S-0327-E
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Number of pages: 5
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Publication Date: Apr 7, 2020
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Fecha de edición: Feb 17, 2021
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Source: Darden University of Virginia (USA)
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Type of Document: Case
Description
This case, a follow-up to "Nok Anulomsombut and the Thai Online Gaming Challenge (A)" (UVA-S-0326), revisits Maneerut "Nok" Anulomsombut, an accomplished and admired business leader in Thailand. Nok reflects on how she handled the urgent crisis at her you