Norma Parker (A)

Parker is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day using a scooter and showing off the valuation of his used car by another dealership. The reason he sold his used car there is that the other company gave him a better trade-in price for his used car, that he had bought at Parker Group for a discount - as any other employee does. He knows Parker Group is seeking to buy used cars in good shape, as they are not able to get new cars because of the supply chain disruption after COVID. At Parker the partner and sales deputy general manager for the group now has to make a decision. The current supply crisis, coupled with the sector's own crisis, increases the pressure on the board of directors.