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Norma Parker (B)

Parker is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day using a scooter and showing of the valuation of his used car by another dealership. The reason he sold his used car there is that the other company gave him a better trade-in price for his used car, that he had bought at Parker Group for a discount - as any other employee does. He knows Parker Group is seeking to buy used cars in good shape, as they are not able to get new cars because of the supply chain disruption after COVID. At Parker the partner and sales deputy general manager for the group now has to make a decision. The current supply crisis, coupled with the sector's own crisis, increases the pressure on the board of directors.

Collection: IESE (España)
Ref: DPO-853-E
Format: PDF
Number of pages: 2
Publication Date: Feb 28, 2024
Language: English, Spanish

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Description

Parker is a family-owned business that owns car dealerships of various brands. A middle manager showed up at work one day using a scooter and showing of the valuation of his used car by another dealership. The reason he sold his used car there is that the other company gave him a better trade-in price for his used car, that he had bought at Parker Group for a discount - as any other employee does. He knows Parker Group is seeking to buy used cars in good shape, as they are not able to get new cars because of the supply chain disruption after COVID. At Parker the partner and sales deputy general manager for the group now has to make a decision. The current supply crisis, coupled with the sector's own crisis, increases the pressure on the board of directors.
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Year: 2023
Geographic Setting: Reino Unido

Learning Objective

Discuss about culture and what the process says about the culture of the Group. Would it be posible to change it? How? How long could that take? Talk about the compentences that were needed to sell before the supply crisis. Are those still valid in this new environment? If not: what can be done? Emotional Intelligence. How can Norman Parker use his emotional intelligence resources to handle the situation? Conflict Management.

Norma Parker (B)

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"Norma Parker (B)"