NoVeggie Inc.

  • Reference: IVEY-9B07D016-E

  • Year: 2006

  • Number of pages: 8

  • Geographic Setting: Canada

  • Publication Date: Oct 24, 2007

  • Source: Ivey Business School (Canada)

  • Type of Document: Case

  • Company: Medium

  • Industry Setting: Transportation and Warehousing;

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A summer employee at NoVeggie Inc. (NoVeggie) of Toronto, Ontario, was analyzing the viability of changing delivery companies. NoVeggie's largest client, Select Grocers (Select), had recently decided to introduce NoVeggie's products to a new group of Select's grocery stores in Ontario. Although this move would increase sales, it was also expected to increase delivery costs. Now the summer employee is trying to determine the actual delivery costs in order to assess whether the increase in sales would be beneficial, or whether changes in the delivery system were necessary.


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