Obvious, Intuitive and Wrong

  • Reference: ART-1448-E

  • Number of pages: 8

  • Publication Date: Jun 1, 2009

  • Source: IESE (España)

  • Type of Document: Article

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Description

Past success can become tomorrow’s liability. But instead of throwing out the old and taking a bold leap into the new, leaders in uncertain times should focus on creating conditions for internally generated growth. Columbia’s Rita Gunther McGrath presents a portfolio of opportunities that managers can employ, including a questionnaire to help you pinpoint the greatest sources of uncertainty in the business, and thereby focus your investments in learning accordingly.

Keywords

assumptions conventional core practices differential management entrepreneurial investment knowledge learning mindset portfolios of opportunity positioning real options scouting stepping stones