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Obvious, Intuitive and Wrong
English , Spanish
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Reference: ART-1448-E
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Number of pages: 8
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Publication Date: Jun 1, 2009
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Source: IESE (España)
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Type of Document: Article
Description
Past success can become tomorrows liability. But instead of throwing out the old and taking a bold leap into the new, leaders in uncertain times should focus on creating conditions for internally generated growth. Columbias Rita Gunther McGrath presents a portfolio of opportunities that managers can employ, including a questionnaire to help you pinpoint the greatest sources of uncertainty in the business, and thereby focus your investments in learning accordingly.