Orchestrating values: social impact at the Reina Sofia School of Music
The case describes how the Reina Sofia School of Music purports to build on the power of music to fulfill its purpose at three different levels:
- Individual level: developing musical talent to start rewarding careers;
- Corporate level: benefiting its many stakeholders, including alumni, staff and patrons;
- Societal level: increasing exposure to the positive and transformational power of music.
As her CEO, Julia Sánchez, explains: "Music brings people together because it touches everyone equally, eliminating barriers of language, environment and tradition,. In addition, the practice of music instills values - including dedication, shared leadership and empathy - that favor coexistence and social cohesion.
Despite its success, challenges loomed ahead such as the straining of funding sources, and AI-based disruption in musical innovation. Beyond business concerns, a thorny question nagged them - Was waiving tuition for all students, regardless of their families' income levels, viable over the long term and fair?
Description
The case describes how the Reina Sofia School of Music purports to build on the power of music to fulfill its purpose at three different levels:
- Individual level: developing musical talent to start rewarding careers;
- Corporate level: benefiting its many stakeholders, including alumni, staff and patrons;
- Societal level: increasing exposure to the positive and transformational power of music.
As her CEO, Julia Sánchez, explains: "Music brings people together because it touches everyone equally, eliminating barriers of language, environment and tradition,. In addition, the practice of music instills values - including dedication, shared leadership and empathy - that favor coexistence and social cohesion.
Despite its success, challenges loomed ahead such as the straining of funding sources, and AI-based disruption in musical innovation. Beyond business concerns, a thorny question nagged them - Was waiving tuition for all students, regardless of their families' income levels, viable over the long term and fair?
Learning Objective
2. Introduces music as a medium for fostering mutual understanding within a value' and skill-diverse community
3. Poses the problem of equality in the resource allocation.
This case may be used at the MBA and executive education levels.
Leave your rating
"Orchestrating values: social impact at the Reina Sofia School of Music"
Register for free with IESE Publishing and enjoy all the advantages
What type of account do you want to create?
Choose account type
Professors
Academic Institutions
Companies
Individuals