Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy - Teaching Note

By Nueno, José Luis / Clemares, Fuencisla

Innovation and Change Marketing Information Technologies

Collection: IESE (España)

Ref: MT-48-E

Format: PDF

Number of pages: 6

Publication Date: Feb 22, 2018

Language: English

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Original Buff S.A.: Facing the Challenges of an Omnichannel Strategy - Teaching Note

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