PAS International: Marketing of a New Electronic Billing System

The case offers students the chance to complete the valuation analysis by using various methods for analysing investment projects in an international context. Growth expectations in the electronic bill presentation and payment (EBPP) sector remain high, but in the short term there are a number of restraining factors. On the one hand, there is the coexistence of different business models and a lack of standards. Suppliers of this type of service also face problems, as without a critical mass of customers the heavy investments are unprofitable. Competition in the European electronic billing market is in a state of flux, though it can be segmented in three categories: banking institutions, companies specializing in the development of electronic billing solutions, and other companies with a stake in this market, such as telephone operators, postal service companies, electricity suppliers, etc. The case describes the problems encountered by PAS Internacional in introducing an electronic billing system in the European market.

Collection: IESE (España)
Ref: F-718-E
Format: PDF
Number of pages: 9
Publication Date: Oct 19, 2001
Language: English, Spanish

Description

The case offers students the chance to complete the valuation analysis by using various methods for analysing investment projects in an international context. Growth expectations in the electronic bill presentation and payment (EBPP) sector remain high, but in the short term there are a number of restraining factors. On the one hand, there is the coexistence of different business models and a lack of standards. Suppliers of this type of service also face problems, as without a critical mass of customers the heavy investments are unprofitable. Competition in the European electronic billing market is in a state of flux, though it can be segmented in three categories: banking institutions, companies specializing in the development of electronic billing solutions, and other companies with a stake in this market, such as telephone operators, postal service companies, electricity suppliers, etc. The case describes the problems encountered by PAS Internacional in introducing an electronic billing system in the European market.
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Year: 2001
Geographic Setting: Europa (*)

Learning Objective

The aim of this case is to facilitate the analysis and study of the effects of electronic billing.

PAS International: Marketing of a New Electronic Billing System

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"PAS International: Marketing of a New Electronic Billing System"