Pennies From Heaven Strategic Turnaround at J.C. Penney

By Maoret, Massimo / Martin Romano, Cristina / Ferraro, Fabrizio

Innovation and Change Leadership and People Management

The case discusses the formulation and implementation of the strategic turnaround of J.C. Penney, a major U.S. retailer, by Ron Johnson, a star executive who previously led the creation and expansion of the Apple Store. The turnaround is bold and far-reaching, raising questions about whether it will work or not.

Collection: IESE (España)

Ref: SM-1665-E

Format: PDF

Number of pages: 22

Publication Date: May 10, 2018

Language: English, Spanish

Description

Year: 2012-2013

Geographic Setting: Estados Unidos

Learning Objective

The case allows for a rich discussion of both strategy formulation and implementation, questioning whether the two can be separated and treated independently. It can also be valuable for discussions on leading organizational change.

Pennies From Heaven Strategic Turnaround at J.C. Penney

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Pennies From Heaven Strategic Turnaround at J.C. Penney

Description

Learning Objective

Pennies From Heaven Strategic Turnaround at J.C. Penney

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