Porsche: The Crisis of 1992
In September 1992, Dr. Wendelin Wiedeking accepted the challenge of saving the company Dr.Ing.h.c. F. Porsche AG, the last remaining independent sports car manufacturer in the world. Porsche had experienced a significant reduction of sales (both in revenue and units), key people had left the company and customers perceived its products as either too old or too expensive. Several other top executives in the automotive industry had turned down the offer of running the famous company, and industry experts expected the company to disappear or become part of Volkswagen or Daimler-Benz. The case describes the period leading up to September 1992 and ends with the appointment of Dr. Wiedeking.
This case is based on the case with the same title from the same authors, P-1100-E.
Collection: IESE (España)
Ref: P-1198-E
Format: PDF
Number of pages: 17
Publication Date: Nov 11, 2021
Language: English, Spanish
Description
In September 1992, Dr. Wendelin Wiedeking accepted the challenge of saving the company Dr.Ing.h.c. F. Porsche AG, the last remaining independent sports car manufacturer in the world. Porsche had experienced a significant reduction of sales (both in revenue and units), key people had left the company and customers perceived its products as either too old or too expensive. Several other top executives in the automotive industry had turned down the offer of running the famous company, and industry experts expected the company to disappear or become part of Volkswagen or Daimler-Benz. The case describes the period leading up to September 1992 and ends with the appointment of Dr. Wiedeking.
This case is based on the case with the same title from the same authors, P-1100-E.
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Year: 1992
Geographic Setting: Alemania
Learning Objective
The case puts students into the position of developing a turn-around plan for Porsche. During the last 20 minutes of class, the instructor will compare the plan developed by the students with the actual events, i.e., with one of the most successful turn-arounds ever seen in the automotive industry.
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