Prefabricados Planas 2007: Building the Desired Future

Description

In late 2007, Prefabricats Planas is rethinking its way of doing business, despite its solid performance. The construction sector in Spain is going strong, however the company maps out an ambitious strategy, with a major change in the focus of its business. Various implementation alternatives are put in place to ensure that an innovative strategy yields results. Also considered are all the classic approaches of strategy implementation, and they even propose the possibility of adopting an innovation-based approach, with strategic innovation initiatives. The case is highly oriented to the implementation of a strategic plan involving substantial change in the company to safeguard against the potential crisis looming in the construction sector.

Keywords

Creativity Crisis Family-owned Business General management Growth strategy Innovation Strategic implementation