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    Presscut (A) (Portuguese Version, Brazil)

    Vázquez-Dodero F. ; Badia, Marc

    Portuguese Brasil , Spanish , English

    • Reference: ASN-29-PB

    • Year: 2002

    • Number of pages: 11

    • Geographic Setting: España

    • Publication Date: May 11, 2003

    • Fecha de edición: Sep 1, 2006

    • Source: IESE (España)

    • Type of Document: Case

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    Description

    After five years' hard work, the managers of a clipping agency (press and TV reports) are considering a strategic alliance that could end in a merger.

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