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    Procter & Gamble in the 21st Century (A): Becoming Truly Global

    Kanter, Rosabeth Moss ; Bird, Matthew

    • Reference: HBS-309030-E

    • Year: Event Year Start:2001

    • Number of pages: 22

    • Publication Date: Jan 10, 2008

    • Fecha de edición: Sep 15, 2009

    • Source: HBSP (USA)

    • Type of Document: Case

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    Description

    Since the 1980's, Procter & Gamble had leveraged its purpose, values, and principles (PVP) to create a global company. When P&G faced difficult times in 2000, the new CEO, A.G. Lafley, leveraged the PVP to drive P&G's turnaround, integrate global operatio

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    Keywords

    Asse Change management Cross-functional management Cultural adaptation Finished goods Globalization Globalization strategies International business Leadership development Mergers & acquisitions Mission statement Organizational change Organizational values