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PromoFarma 2018

Reference: SM-1692-E
Year: 2018
Number of pages: 19
Geographic Setting: Estados Unidos
Publication Date: Mar 18, 2021
Source: IESE (España)
Type of Document: Case

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Description

This case explores the strategic challenges experienced in 2018 by the founders of PromoFarma, a software company that sells and distributes health and beauty products. In particular, the case raises: - Some strategic decisions needing to be taken - A process of internationalization - The search for future company shareholders - The design of the company's governance

Keywords

Corporate Governance