PromoFarma 2018

By Canals, Jordi / Masclans, R.

Strategic Management Corporate Governance

This case explores the strategic challenges experienced in 2018 by the founders of PromoFarma, a software company that sells and distributes health and beauty products.

In particular, the case raises:
- Some strategic decisions needing to be taken
- A process of internationalization
- The search for future company shareholders
- The design of the company's governance

Collection: IESE (España)

Ref: SM-1692-E

Format: PDF

Number of pages: 19

Publication Date: Mar 18, 2021

Language: English, Spanish

Description

Year: 2018

Geographic Setting: United States

Industry Setting: Retail

PromoFarma 2018

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PromoFarma 2018

Description

PromoFarma 2018

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