Propensa

By Munoz-Seca, Beatriz / Suárez-Cantón N.

Propensa es una mediana empresa situada en las afueras de Madrid. Se ha concentrado primordialmente en dos tipos de productos: por un lado, como subcontratista de una empresa alemana, hacía unos cables especiales para ellos. Por otro, realizaba cables para clientes de electrodomésticos de pequeño tamaño. La feroz competencia del mercado único hace que se replantee sus operaciones al recibir noticias de que sus principales clientes están buscando otros proveedores o cambiando su propia manera de actuar en operaciones. (Also available in English).

Collection: IESE (España)

Ref: P-826

Format: PDF

Number of pages: 10

Publication Date: Feb 1, 1993

Language: Spanish, English

Review date: Feb 1, 1993

Description

Year: 1992

Geographic Setting: España

Propensa

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Propensa

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Propensa

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