Puig Doria

By Martincich, M. / Parés Canalias, Francisco / Renart, Lluís G.

Marketing

Puig Doria is a prestigious Barcelona jeweler that produces and sells the jewels designed by its founder, Josep Maria Puig Doria. Following several relatively fruitless attempts to export its jewels, the company has finally made contact with C. Itoh, a large Japanese trading company, which offers the possibility of exporting to Japan. After some sizing-up and testing operations, the Puig Doria directors ask themselves what action plans they should produce to consolidate the incipient relationship.

Collection: IESE (España)

Ref: M-663-E

Format: PDF

Number of pages: 17

Publication Date: Jan 1, 1986

Language: English, Spanish

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Description

Year: 1983-85

Puig Doria

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Puig Doria

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Puig Doria

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