Beer Game: Supply Chain Simulation

Duration: 30-45 min
Type of game: Single-player, Multi-player
The Beer Game, a legendary supply chain simulation from the 1960s, has been revamped and co-developed with IESE Business School to deliver engaging real-time multiplayer experience. This interactive simulation is perfect for graduate students and executive education programs, aiming to teach participants the fundamental principles of supply chain management and the complexities of balancing supply and demand.

The Beer Game simulation offers a hands-on learning experience that teaches participants the critical aspects of supply chain management in an engaging and interactive manner. By participating in this simulation, learners will be better equipped to understand the intricacies of supply chain operations and make informed decisions that contribute to efficient and effective supply chain management.

Collection: IESE (España)
Ref: PW-2-E
Format: Web
Publication Date: Feb 15, 2018
Language: English, Spanish

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Description

Duration: 30-45 min
Type of game: Single-player, Multi-player
The Beer Game, a legendary supply chain simulation from the 1960s, has been revamped and co-developed with IESE Business School to deliver engaging real-time multiplayer experience. This interactive simulation is perfect for graduate students and executive education programs, aiming to teach participants the fundamental principles of supply chain management and the complexities of balancing supply and demand.

The Beer Game simulation offers a hands-on learning experience that teaches participants the critical aspects of supply chain management in an engaging and interactive manner. By participating in this simulation, learners will be better equipped to understand the intricacies of supply chain operations and make informed decisions that contribute to efficient and effective supply chain management.
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Learning Objective

- Understand the key principles of supply chain management and its impact on business operations.
- Develop decision-making skills to effectively manage supply chain challenges and minimize the bullwhip effect.
- Enhance collaboration and communication among participants in a real-time multiplayer environment.
- Gain insights from efficient group debriefing sessions to reinforce learning and encourage continuous improvement.
The Beer Game simulation places participants in various roles within a supply chain, including manufacturer, distributor, wholesaler, and retailer. The objective is to manage inventory levels and order quantities to minimize overall costs while meeting customer demand. Participants must collaborate and make strategic decisions, taking into consideration lead times, transportation costs, and the dynamic nature of supply and demand.
The simulation provides a user-friendly interface for instructors and participants, and the real-time multiplayer experience fosters a competitive and engaging learning environment. Group debriefing sessions ensure memorable insights and enhance understanding of supply chain management concepts.

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"Beer Game: Supply Chain Simulation"