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    Quail Cove Farms (B): Catching the Organics Wave

    Fairchild, Gregory B. ; Tucker, Charles

    • Reference: DARDEN-ENT-0169-E

    • Number of pages: 6

    • Publication Date: Feb 17, 2012

    • Fecha de edición: May 1, 2019

    • Source: Darden University of Virginia (USA)

    • Type of Document: Case

    • Industry Setting: Agriculture

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    Description

    This case continues the story of Bill and Elaine Jardine from "Quail Cove Farms (A): One Night and a Big Decision." The Jardines, having moved into distribution, now face two decisions. First, they must evaluate whether they should continue to pursue each of their three channels of business (farming, retail sales, and distribution); second, they need to decide if they should shift their sales and marketing efforts to the internet with the help of an employee, Becca Williams.

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    Keywords

    co-op coop entrepreneur farmer organic Resilience Education Sales