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    Quetsol: Energy and Development

    Majano Guerrero, Ana María ; Pérez Pineda, Felipe ; Blanco, Juan Pablo

    English , Spanish

    • Reference: INCAE-31012E-E

    • Year: 2012

    • Number of pages: 29

    • Publication Date: Jan 8, 2012

    • Fecha de edición: Aug 1, 2012

    • Source: INCAE (Costa Rica - Nicaragua)

    • Type of Document: Case

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    Description

    The Quetsol case is about two young Guatemalan entrepreneurs who enter the renewable energy business, providing low-cost photovoltaic solutions to poor rural families without access to electricity. The case describes the development of the company, the business context, the building of partnerships with microfinance institutions and community organizations, and the way the company designs a strategy to face the challenges of competition. The case poses decisions for discussion in the areas of sustainability, strategy, finance and marketing. The exhibits complement the case to understand the relationship between energy and development, the energy sector in Guatemala, the technical features of Quetsol's main product and the financial performance of the company.

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    Keywords

    Renewable Energy Sources  Leadership  Poor  Social Entrepreneurship  Strategic Planning  Sustainable Development