Real Club Valderrama: La excelencia en Golf

By Garrido Martínez, Enrique / Gómez González, Carmen

El Caso describe el proceso de transformación que el Real Club Valderrama (un club de golf privado posicionado en la excelencia mundial en servicios e instalaciones) experimentó entre 2011 y 2016. Gracias a esta transformación el Club pasó de tener su continuidad seriamente cuestionada a mostrase como una referencia mundial en gestión de empresas de servicios que apuestan por la excelencia. La clave de esta transformación fue la gestión profesionalizada y un cambio radical en los procesos de negocio y en la gestión de las personas.

Collection: San Telmo (España)

Ref: IIST-PI-169

Format: PDF

Number of pages: 28

Publication Date: Jul 20, 2016

Language: Spanish

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Geographic Setting: España; SotoGrande (Cádiz)

Industry Setting: Deporte; Golf

Real Club Valderrama: La excelencia en Golf

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Real Club Valderrama: La excelencia en Golf

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