Toggle Nav
My Cart
English
Español
Menu
Account
  • Log in / Register
    • Language
    English
    Español

    Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)

    Yakov, Bart ; Seabra de Sousa, Raquel ; Chandon, Pierre ; Sweldens, Steven

    Portuguese Portugal , Spanish

    • Reference: INSEAD-5685TNPT-PP

    • Year: 2005

    • Number of pages: 15

    • Publication Date: Jul 2, 2010

    • Source: INSEAD (France)

    • Type of Document: Teaching Note

    • Industry Setting: Disposable Paper

    Grouped product items
    Format Language Reference Use Qty Price
    pdf Portuguese Portugal INSEAD-5685TNPT-PP
    As low as €0.00

    You already have a subscription
    To order please contact the person in charge of academic purchases in your university.
    You'll be able to order once your profile has been validated.
    Only available for professors
    Only available for professors

    Description

    Teaching note for the case 5685

    Keywords

    AR1011 AR2010 Best Practices blue ocean brand Consumer good Europe European Competitiveness IAF 10/11 IAF 2520524 Innovation Lux Marketing private label Publicity RD1110