Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)

By Yakov, Bart / Seabra de Sousa, Raquel / Chandon, Pierre / Sweldens, Steven

Marketing

Teaching note for the case 5685

Collection: INSEAD (France)

Ref: INSEAD-5685TNPT-PP

Format: PDF

Number of pages: 15

Publication Date: Jul 2, 2010

Language: Portuguese Portugal, Spanish

Description

Teaching note for the case 5685

Year: 2005

Industry Setting: Disposable Paper

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Renova Toilet Paper: Avant-garde Marketing in a Commoditized Category - Teaching note (Portuguese Version)

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