Rethinking Marketing (Spanish version)

By Rust, Roland T. / Moorman, Christine / Bhalla, Gaurav

Marketing

how to manage corporate transformation, what we understand about personal resilience, whether the United States can reclaim its leadership role in innovation and invention, and how executives in strategy and marketing are reconceiving the work they do.

Collection: HBSP (USA)

Ref: HBS-R1001F

Format: PDF

Number of pages: 10

Publication Date: Jan 1, 2010

Language: Spanish, English

Review date: Sep 12, 2013

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Description

Year: 2000

Geographic Setting: Brazil

Industry Setting: Abrasives; Securities & investment banking; Venture capital

Rethinking Marketing (Spanish version)

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Rethinking Marketing (Spanish version)

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Rethinking Marketing (Spanish version)

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