Ricardo Semler: A Revolutionary Model of Leadership (Portuguese Version)

The case follows the story of Brazilian business leader, Ricardo Semler, who took over the family marine pump business, Semco, the multi-national, multi-sector success. To do this, Ricardo Semler radically changed his own leadership style by relinquishing control and working less hard, and subsequently transformed culture into Semco through a radical process of workplace democratization. Finally, he successfully applied the same leadership principles to other industries: hotels, education, and banking. Highlight the effects of different leadership styles in different situations; the organizational consequences of different types of incentive types intrinsic and extrinsic motivation and; the self-fulfilling effects of leadership behavior; and how leaders can use the change process to transform an organization's culture.