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Supplementary Case

Ricoh España (B): ejecutando la transformación

By Pascual, Mª Eugenia / Lladó, Miquel / Ricart, Joan Enric

Ricoh es un proveedor global de tecnología y servicios que ayuda a las organizaciones de todo el mundo a estar preparadas para un entorno cambiante en el puesto de trabajo, innovando en la forma de trabajar, de colaborar y de compartir información. El caso (B) explica el proceso de subasta, la adquisición y la integración de Aventia en la estructura de Ricoh. También analiza los resultados alcanzados hasta el momento del caso, verano de 2014.

Collection: IESE (España)

Ref: SM-1616

Format: PDF

Number of pages: 9

Publication Date: Oct 30, 2014

Language: Spanish, English

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Description

Year: 2013

Geographic Setting: España

Learning Objective

Los casos (A) y (B) están pensados para discutir la transformación del modelo de negocio en un contexto difícil por el cambio tecnológico y la crisis. Se centran, sobre todo, en los cambios de estrategia y en el liderazgo de su alta dirección.

Ricoh España (B): ejecutando la transformación

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Ricoh España (B): ejecutando la transformación

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Ricoh España (B): ejecutando la transformación

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