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Ricoh Spain (A): Transforming the Business
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Reference: SM-1615-E
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Year: 2013
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Number of pages: 19
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Geographic Setting: España
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Publication Date: Oct 30, 2014
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Source: IESE (España)
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Type of Document: Case
Description
Ricoh is a global technology and services provider that assists organizations around the world in preparing for a changing workplace environment by innovating the way firms work, collaborate, and share information.
The case focuses on the situation of a Spanish subsidiary in the context of crisis that is further facing the impact of digitalization as a company traditionally focused on printing equipment and services. The case details the company's restructuring of its business model and that of its subsidiary in order to produce discussion on whether it should bid to acquire a provider of high value-added consulting, technology, and ICT solutions.
Learning Objective
Cases (A) and (B) were formulated to promote discussion about the restructuring of a business model in a difficult context of technological change and crisis. They are predominantly based on the company's evolving strategy and its senior management's leadership.