Ricoh Spain (B): Transforming the Business

Ricoh is a global technology and services provider that assists organizations around the world in preparing for a changing workplace environment by innovating the way firms work, collaborate, and share information. Case (B) details the auction process, the acquisition, and Aventia's integration into Ricoh's organizational structure. It also highlights the company's performance as of summer 2014, the time of the case.

Collection: IESE (España)
Ref: SM-1616-E
Format: PDF
Number of pages: 8
Publication Date: Oct 30, 2014
Language: English, Spanish

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Description

Ricoh is a global technology and services provider that assists organizations around the world in preparing for a changing workplace environment by innovating the way firms work, collaborate, and share information. Case (B) details the auction process, the acquisition, and Aventia's integration into Ricoh's organizational structure. It also highlights the company's performance as of summer 2014, the time of the case.
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Year: 2013
Geographic Setting: España

Learning Objective

Cases (A) and (B) were formulated to promote discussion about the restructuring of a business model in a difficult context of technological change and crisis. They are predominantly based on the company's evolving strategy and its senior management's leadership.

Ricoh Spain (B): Transforming the Business

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"Ricoh Spain (B): Transforming the Business"